These pendants are being sold at actual wholesale prices. We are doing this to make room in inventory for new jewelry expected to arrive shortly. These jewelry pieces have a very high quality plaiting that is evident upon seeing them in person. The company that had these made for us went out of business and it seems part of the reason being is not many people wanted to pay for the higher quality plaiting. This is good for you as these pendant were purchased at buyout pricing and we are passing huge savings to you. Thanks again and enjoy high quality hip hop jewelry at wholesale prices!